We’re the first female-led UX research + content collective of its kind, focused on the genuine wellbeing of all.
WHO WE ARE
We’re a collective of established female UX strategists across industries, passionate about enriching early intent for B-Corps, government entities, academic institutions, and partner agencies that align and identify with higher standards of design.
Through FOZO, we assemble project-specific specialist teams and collaborate as a close-knit strategic partner focused on seeing each vision all the way through, starting with discovery, research, and content.
WHAT WE DO
Every FOZO project team is handpicked from our collective of strategists and researchers based on project intent, fluency and experience, as well as the genuine enthusiasm our specialists bring into the work. We embed into existing design teams as strategic partners, extending capacity and sharpening focus. For smaller and more nimble teams, we bring new structure and design operations, rooted in research, strategy, and delivery.
1
UX
RESEARCH
Through deep research methodologies, we surface insights that support product decisions rooted in thoughtful design. We lead with care and rigor, using mixed-method research, trauma-informed best practices, generative interviews, and ethnographic studies to understand the hearts, minds, and needs of our users.
2
CONTENT STRATEGY
With research in hand, our content practice turns to developing structure, systems, and stories. We design information architectures that guide intuitive navigation, craft messaging strategies that align with brand and user needs, and shape clear, actionable product content that supports every step of the experience.
3
COMMUNITY AND DELIVERY
We work across legal, product, and tech to keep the work focused until the end. We’re in the room to advocate for the user, clarity over convenience, and integrity over corporate comfort. From first discovery to final launch, we bring care, community, and continuity to every moment—so the work stays human, all the way through.
HOW WE WORK
Care, collaboration, and continuity with every breath.
We embed with your team as thoughtful, focused partners that keeps teams grounded in research and empowered by content. Our process is people-centered and purpose-built, helping teams stay focused while moving forward with support.
Intake and Definition
Listen. Pause. Plan. Every project begins with a conversation focused on alignment, strategy, and a well-scoped set of next steps everyone can rally around.
Research and Strategy
Our approach surfaces insights that are rigorous, human, and grounded in qualitative and quantitative truth. Strategy then flows from research, not the other way around.
Design and Support
From fractional support to long-term partnerships, we embed with your team to shape content that evolves with your product and the people that use it.
We do UX against the grain. Join us.
We prioritize female perspectives, choose truth over convenience, and champion integrity over business-as-usual. We go headfirst into the deep, ask questions on purpose, and believe in measuring twice.
If that speaks to you, we’re here for it.
We’re here for it.
You have a vision. We have decades of collective experience. Whether it’s deep UX research and strategy, seamless design execution, or just a fresh, vibrant perspective from people who know and care, FOZO puts the right people in the room.
Email: amanda@fozo.design