Who We Are
Right people.
Right time.
Right purpose.
Right perspective.
We’re decisive in our delivery, bold in our appetite for risk, subtle when it counts, and service-oriented like it’s our second nature. We’re visionaries, craftspeople, generalists and specialists. We’re introverts that work quietly and powerfully. We’re extroverts that take the stage and convince the C-suite. We have experience working from the inside looking out, and the outside looking in. And if that doesn’t speak for itself, we know our 100+ years of cumulative experience does.
WE BELIEVE
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Strong design processes support good design, a living body of work. It needs to be incorporated early and often – with clarity, empathy, and rigor.
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From commitment comes mastery. We’re simply the best – because we’re seasoned experts who’ve put in the time, years, certifications and investment.
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We create our own culture of safety, trust, and permission to bring humanity to everything we touch – perfection not required.
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There’s a difference between moving slowly and moving strategically. We work with clients that honor the time it takes to work from a place of impact, not urgency.
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We’re not in the business of forcing fixes. When called for, we encourage checking in, turning off, and going inwards to steer the way forward.
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We’re led by intense hope. We believe the right people in the room can solve for some of the most harrowing experiences our world faces.
Amanda Serfozo
Amanda Serfozo is FOZO’s founder — a collective built to bring care, clarity, and conviction back to UX while elevating women in design with something to say. She first set forth the vision for FOZO in 2020 to focus on early-stage design that’s most pliable, advocate for users with total conviction, and return to a kind of design that stands with users and their lived experiences.
With nearly 15 years of experience leading UX content strategy, research, and design operations for organizations like Capital One, U.S. Digital Response, TeamCare, Housing Works, Phase 3 Marketing (Coca-Cola, Disney, Georgia-Pacific), as well as her first emotive storytelling studio, Lexicontent, Amanda combines deep expertise with a principled approach to building better products with heart and clarity.
A graduate of Emory University, Amanda also studied Systems Design at Cornell University and Trauma-Informed Design at UC-Berkeley. For the past five years, she’s earned a reputation as a respected coach for entry-to-senior UX professionals through the UX Content Collective.
Amanda has been featured on Branding Magazine’s Think Editorial podcast, invited to speak at Vanderbilt University’s Owen Graduate School of Management, and co-leads the Making Sense of Relationships community at The Sensemaker’s Club, founded by renowned information architect Abby Covert.
The name FOZO calls forward Amanda’s own last name — a quiet tribute to the legacy she carries and the systems she’s shaped as part of her life’s work. As the first in her family to champion language access and carry forward a legacy of systems thinking, FOZO is Amanda’s tribute to those that shaped her, and a declaration towards the kind of future she’s intent on building.
Work with FOZO
Join the collaborative and co-create a different kind of UX with us.
If you lead with curiosity, design with heart, and believe in the power of well-placed words and well-timed questions, we’d love to know you better. This form helps us get to know your skills, your interests, and the kind of work you'd like to do more of. Once submitted, look for a follow up with a 1:1 invite to connect more personally and explore where we can plug in together.