Who We Are
Right people.
Right time.
Right purpose.
Right perspective.
We’re decisive in our delivery, bold in our appetite for risk, subtle when it counts, and service-oriented like it’s our second nature. We’re visionaries, craftspeople, generalists and specialists. We’re introverts that work quietly and powerfully. We’re extroverts that take the stage and convince the C-suite. We have experience working from the inside looking out, and the outside looking in. And if that doesn’t speak for itself, we know our 100+ years of cumulative experience does.
WE BELIEVE
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Strong design processes support good design, a living body of work. It needs to be incorporated early and often – with clarity, empathy, and rigor.
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From commitment comes mastery. We’re simply the best – because we’re seasoned experts who’ve put in the time, years, certifications and investment.
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We create our own culture of safety, trust, and permission to bring humanity to everything we touch – perfection not required.
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There’s a difference between moving slowly and moving strategically. We work with clients that honor the time it takes to work from a place of impact, not urgency.
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We’re not in the business of forcing fixes. When called for, we encourage checking in, turning off, and going inwards to steer the way forward.
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We’re led by intense hope. We believe the right people in the room can solve for some of the most harrowing experiences our world faces.
Amanda Serfozo
Amanda is the founder of FOZO — a systems-minded collective of women working at the intersection of UX, language, and leadership.
With deep roots in design and a deep reverence for users' lived experiences, Amanda set a vision for FOZO in 2020 to restore clarity, care, and conviction to the work of building products — especially for women.
With nearly 15 years leading UX content strategy, research, and design operations across organizations like Capital One, U.S. Digital Response, TeamCare, Housing Works, and Phase 3 Marketing (Coca-Cola, Disney, Georgia-Pacific), Amanda brings both structure and soul to every engagement. Her background also includes founding Lexicontent, her first six-figure emotive storytelling studio, and coaching hundreds of designers through career pivots and leadership growth through the UX Content Collective.
A graduate of Emory University, Amanda also studied Systems Design at Cornell University and Trauma-Informed Design at UC Berkeley. She has been featured on Branding Magazine’s Think Editorial podcast, invited to speak at Vanderbilt University’s Owen Graduate School of Management, and co-leads the “Making Sense of Relationships” community at The Sensemakers Club, founded by renowned information architect Abby Covert.
Today, FOZO reflects Amanda’s evolving role not just as a practitioner, but as a People Ops specialist — someone who threads together the invisible layers of how teams seamlessly work, grow, and adapt to deliver excellence.
The name FOZO calls forward Amanda’s own last name — a quiet tribute to the legacy she carries and the systems she’s shaped as part of her life’s work. As the first in her family to champion language access and carry forward a legacy of systems thinking, FOZO is Amanda’s tribute to those that shaped her, and a declaration towards the kind of future she’s intent on building.
Work with FOZO
Join the collaborative and co-create a different kind of UX with us.
If you lead with curiosity, design with heart, and believe in the power of well-placed words and well-timed questions, we’d love to know you better. This form helps us get to know your skills, your interests, and the kind of work you'd like to do more of. Once submitted, look for a follow up with a 1:1 invite to connect more personally and explore where we can plug in together.